Which is the hottest summer hair color? Or better say which is the hottest color of right now? The answer is right here – platinum blonde hair color. The bleached hair shades have been popular for ages, however at some distinct moment they simply went viral. This moment was last year, around spring when celebrities like Taylor Swift and Emma Stone decided to just go white. Well, this was over a year ago. Trends change, for sure. However, the platinum hair remain on trend. And it already has its own shades and tones to fit your skin tone, eyes color and maybe even mood.